The Scent of Distance

This collaboration project with Givaudan Scent Company is to translate the "Shadow Affection" fragrance into visible language, with textile surface designs and print/packaging designs.

The smell of scent can always be associated with certain type of emotion, memory or even tactile sensation. For Shadow Affection, it intrigues the feeling of distance. For example, the physical distance between two locations, the mental distance between two people who are in an unstable relationship (or technically speaking) the 3D demonstration of distance condensed into 2D photography by using different depth of field.

Additionally, this scent can also be visualised with marine color tone, mainly consisting of blue, green, cream, and white.

Designer & Art Director

Ming-I Hsu

Photographer

Max van Mesdag